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How your return policies can create trust and customer satisfaction

[vc_row][vc_column][vc_column_text]In an ideal situation, every customer who buys a product through your online store would be happy with their purchase, and you wouldn’t have to worry about arranging for returns. Unfortunately, it doesn’t matter how good your products or customer service are. Eventually, someone will be dissatisfied, and you’ll need good return policies in place to make things better. In fact, about eight percent of retail purchases are eventually returned to the store, amounting to nearly $260 billion of returns...

5 tips for establishing domestic shipping costs for your eCommerce business

[vc_row][vc_column][vc_column_text]When starting up a new eCommerce business, one of the most difficult and confusing aspects is establishing domestic shipping costs. This is a substantial overhead expense that typically gets passed onto the consumer but has become a common sales marketing tool by offering free shipping. [/vc_column_text][edgtf_message type="normal"]That makes understanding the best methods of shipping to assure that deliveries arrive on time and in one piece, as well as at the best prices, important to maintaining a healthy eCommerce customer relationship.[/edgtf_message][vc_column_text]Before automatically...

9 things to include in a swag bag for your business

[vc_row][vc_column][vc_column_text]Small businesses and entrepreneurs are always looking for new and creative ways to grow their brand recognition to gain and retain customers. And there’s one incentive that never fails: free stuff. Enter the swag bag. For those unfamiliar, a swag bag is a goodie bag loaded with free promotional items or samples. Businesses or sponsors often gift them to guests at special events, such as a networking events, street fairs, customer appreciation events or private industry gatherings.[/vc_column_text][edgtf_message type="normal"]Customers get something free...

Best practices for online customer service

[vc_row][vc_column][vc_column_text]Nearly 80 percent of consumers have decided not to complete a transaction or make an intended purchase because of a “poor service experience.” So if you have an online component to your business — website, email and/or social media — you need a way to ensure effective online customer service. We live in an online world. “I’m not working on my own personal island,” says Julie Painter, vice president of constituency affairs and governance at the American Health Care Association.“We are...